Location: Around Washington DC（Baltimore、Richmond、Virginia Beach and so on）
Industry: Vaping / Smoke-Free Products
Salary Range：$6000-$7000/month
ABOUT THE ROLE
- We're looking for a hands-on, curious, and analytical Consumer Insights & Market Research Specialist to help us understand nicotine consumers (in particular vapers) across the US.
- You’ll collect data, talk to retail shop owners, analyze trends (like flavor and product format preferences), and turn insights into actionable input for our product and brand teams.
- This is a great opportunity for someone early in their career who’s passionate about consumer behaviour and eager to be in the field.
RESPONSIBILITIES
- Conduct store visits and interviews to gather real-world insights
- Design and run surveys (Qualtrics, SurveyMonkey, Google Forms, etc.)
- Analyze trends in flavor preferences, product formats, dual usage, pain points
- Segment consumers by behaviour and demographics
- Extract and evaluate data from online sources, reports, and databases
- Design, execute, and analyze large-scale consumer research surveys to support data-driven product and marketing decisions
- Ability to turn qualitative feedback into meaningful patterns and themes
- Provide the Product Team with insights that drive informed, consumer centric decisions.
- Interact with customers to share insights and/or present product solutions
REQUIREMENTS
- 2+ years in market research, consumer insights, or related field
- Experience with survey tools and basic data analysis (Excel/Sheets)
- Comfortable speaking with consumers and store owners
- Strong communication skills (good conversationalist, socially adept and communicative) and a proactive mindset
- Willingness to travel frequently across the US (especially around your location) and to spend significant time going from shop to shop and meeting with consumers
- Industry experience in vaping, FMCG, or tech is a plus
- Ability to navigate ambiguity and adapting research plans based on evolving business needs
- Comfortable working remotely, including working in a Chinese company
- Flexibility with working hours to accommodate collaboration with China-based HQ and team (early mornings or late evenings may occasionally be required)
BONUS SKILLS
- Data visualization tools (Power BI, Tableau, etc.)
- Understanding of consumer behavior in highly regulated and/or food & beverages industries
- Interest in trends, product innovation, or lifestyle categories
