Location: Around Washington DC（Baltimore、Richmond、Virginia Beach and so on）

Industry: Vaping / Smoke-Free Products

Salary Range：$6000-$7000/month

ABOUT THE ROLE

We're looking for a hands-on, curious, and analytical Consumer Insights & Market Research Specialist to help us understand nicotine consumers (in particular vapers) across the US.
You’ll collect data, talk to retail shop owners, analyze trends (like flavor and product format preferences), and turn insights into actionable input for our product and brand teams.
This is a great opportunity for someone early in their career who’s passionate about consumer behaviour and eager to be in the field.

RESPONSIBILITIES

Conduct store visits and interviews to gather real-world insights
Design and run surveys (Qualtrics, SurveyMonkey, Google Forms, etc.)
Analyze trends in flavor preferences, product formats, dual usage, pain points
Segment consumers by behaviour and demographics
Extract and evaluate data from online sources, reports, and databases
Design, execute, and analyze large-scale consumer research surveys to support data-driven product and marketing decisions
Ability to turn qualitative feedback into meaningful patterns and themes
Provide the Product Team with insights that drive informed, consumer centric decisions.
Interact with customers to share insights and/or present product solutions

REQUIREMENTS

2+ years in market research, consumer insights, or related field
Experience with survey tools and basic data analysis (Excel/Sheets)
Comfortable speaking with consumers and store owners
Strong communication skills (good conversationalist, socially adept and communicative) and a proactive mindset
Willingness to travel frequently across the US (especially around your location) and to spend significant time going from shop to shop and meeting with consumers
Industry experience in vaping, FMCG, or tech is a plus
Ability to navigate ambiguity and adapting research plans based on evolving business needs
Comfortable working remotely, including working in a Chinese company
Flexibility with working hours to accommodate collaboration with China-based HQ and team (early mornings or late evenings may occasionally be required)

BONUS SKILLS

Data visualization tools (Power BI, Tableau, etc.)
Understanding of consumer behavior in highly regulated and/or food & beverages industries
Interest in trends, product innovation, or lifestyle categories

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