Position Overview:
The Dallas Mavericks are looking for a dynamic, detail-oriented Email Marketing Manager to join our marketing team. This role will be instrumental in leading our email strategy— creating engaging fan experiences, optimizing performance, and driving measurable results across revenue and brand awareness goals. If you’re a creative problem solver with a passion for data-driven storytelling and fan engagement, we want to hear from you.
Key Responsibilities:
- Develop, execute, and optimize email marketing campaigns that reflect the Mavericks' brand voice and drive engagement, loyalty, and revenue.
- Own the email marketing calendar, including campaign planning, segmentation, A/B testing, deployment, and reporting.
- Collaborate cross-functionally with internal teams—marketing, ticketing, content, partnerships, and more—to support business goals and ensure cohesive messaging.
- Design visually compelling and mobile-optimized emails using tools like Adobe Photoshop and Salesforce Marketing Cloud.
- Write, edit, and refine copy to drive clicks, conversions, and fan engagement.
- Monitor key performance indicators (KPIs) and provide insights and recommendations based on campaign analytics.
- Manage and maintain fan data, including list hygiene, segmentation strategies, and personalized content workflows.
- Stay up to date on industry trends, best practices, and emerging technologies in email marketing.
- Develop and refine audience segments using advanced segmentation tools such as StellarAlgo and Salesforce to drive targeted marketing strategies.
- Design and deliver immersive fan experiences by leveraging dynamic, personalized assets across digital platforms, using tools such as Moveable Ink, to drive engagement and brand loyalty.
- Develop creative concepts and lead execution of GIF content, ensuring timely and impactful inclusion across campaigns to enhance storytelling and audience interaction.
Characteristics:
- Creative Vision: Crafting emails that resonates and elevates the Dallas Mavericks brand.
- Strategic Thinking: Aligning campaigns with broader organizational goals while adapting to trends.
- Prioritization: Thriving in a fast-paced, ever-changing environment, this person is able to reprioritize and adapt on the fly while meeting all internal and contractual obligations.
- Attention to Detail: Ensuring quality and accuracy in all aspects of projects and reporting.
- Strong Communication Skills: Collaborating effectively with stakeholders and engaging authentically with fans.
- Organizational Skills: Strong attention to detail, ability to multitask, and capacity to manage tight deadlines in a fast-paced environment.
Qualifications:
- Bachelor’s degree in Marketing, Communications, or a related field.
- 3+ years of hands-on experience in email marketing, preferably in sports, entertainment, or a high-engagement consumer brand.
- Proficiency in Salesforce Marketing Cloud or a similar email service provider.
- Strong design skills and experience with Adobe Photoshop or similar design software.
- Working knowledge of HTML and CSS for email formatting.
- Exceptional organizational and project management skills with the ability to manage multiple campaigns under tight deadlines.
- Analytical mindset with experience interpreting data and optimizing campaigns based on performance metrics.
The Dallas Mavericks provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
Candidates must be eligible to work full-time in the United States without sponsorship.
