Job Description

Brand & Marketing Manager

Location: Remote, EST Preferred

Reports To: Chief Strategy & Growth Officer

Department: Growth & Strategy - Marketing & Communications

About FourBlock

FourBlock is a national nonprofit redefining what success looks like after military service. Founded in NYC in 2009 by Marine veteran Mike Abrams, it has grown from a small cohort to a nationwide workforce mobility network helping veterans and military spouses build meaningful civilian careers.

Mission: support veterans and spouses in building purpose-driven careers

Vision: a future where every veteran transitions with clarity, community, stability, and opportunity

We deliver impact through three integrated pillars:

Veteran Career Readiness Program (VCRP): 10-week employer-hosted cohorts supported by 600+ volunteer career coaches
Industry Pathways Events (IPE): immersive sector-aligned hiring access and workforce exposure
AI-Enabled Digital Career Tools: integrated systems that expand reach and scale access to career pathways anywhere
Community & Alumni Network: a national ecosystem of peers, mentors, employers and university partners sustaining belonging, purpose, connection and continued career mobility

Impact to date:

15,000+ veterans and spouses served
7,000+ alumni nationwide
More than $500M lifetime economic impact created
97% effectiveness independently verified by Impact Genome

Position Summary

FourBlock is seeking a Brand & Marketing Manager to own and scale the brand and marketing systems that power national growth—supporting employer engagement, industry-aligned programming, and partner enablement.

This role is responsible for creating brand messaging, marketing materials, templates, flyers, and activation toolkits, and for ensuring those assets are distributed effectively through partner networks, internal teams, and digital channels. The Brand & Marketing Manager will also manage HubSpot-based marketing execution, including content management, automations, and customer journeys, ensuring a cohesive and scalable brand experience across the FourBlock ecosystem.

The ideal candidate is both creative and systems-driven, deeply fluent in social platforms, highly competent in HubSpot, enthusiastic about AI-enabled marketing tools, and effective at enabling partners and internal teams to activate the FourBlock brand with clarity and consistency.

Core Responsibilities

Brand Messaging & Asset Creation

Develop and maintain brand messaging frameworks that clearly articulate FourBlock’s value proposition across audiences
Design and manage marketing materials, including templates, flyers, one-pagers, presentations, and digital collateral
Build and maintain a centralized library of brand-approved assets using Canva as the primary design platform
Ensure all materials adhere to FourBlock’s brand standards, voice, and visual identity

Partner Activation, Toolkits & Distribution Enablement

Create and manage partner and distribution toolkits that include brand messaging, marketing materials, templates, flyers, and activation guidance
Develop a standardized set of brand and marketing materials that enable consistent activation across:
Employer and partner engagement
FourBlock campus network promotion and recruitment
FourBlock chapter network activation
Coach and career readiness instructor engagement
Internal Growth, Strategy, and Partnerships teams
Ensure toolkits are easy to deploy, brand-safe, and adaptable by audience, region, or industry
Support Industry Pathways and Industry Cluster programming through targeted brand messaging, marketing materials, and activation toolkits
Collaborate closely with the Growth & Strategy Team and Partnerships Team to align activation materials with organizational priorities

Social Media Platform Strategy & Execution

Lead and grow FourBlock’s social media presence across LinkedIn, Instagram, Facebook, TikTok, and X
Develop and manage a centralized social media and marketing calendar aligned to campaigns, programs, and industry pathways
Create platform-specific content that reflects FourBlock’s brand voice, thought leadership, employer engagement, and program outcomes
Utilize social media scheduling, analytics, and performance tools to optimize reach and engagement
Partner closely with Growth & Strategy and Marketing & Communications leadership to ensure social media activation directly supports organizational priorities, national growth initiatives, and employer and partner engagement goals.

HubSpot Marketing Operations & Customer Journeys

Own and manage marketing execution within HubSpot Marketing Hub and Content Hub
Build and maintain marketing automations, workflows, and customer journeys for key audiences, including partners, employers, participants, campuses, chapters, and instructors
Ensure consistent brand messaging across email, landing pages, forms, and digital touchpoints
Partner with Growth & Strategy and Marketing & Communications leadership to optimize segmentation, lifecycle stages, and journey-based communications

Real humans, full-time role. Not for marketers. Bonus points for veterans or military spouses who come in with the language and perspective to match the audience.

Key Stakeholders & Internal Partners

Growth & Strategy Team
Partnerships & Employer Engagement Team
Program Managers and Industry Leads
FourBlock Campus Network
FourBlock Chapter Network
Coaches and Career Readiness Instructors
Executive Leadership

Qualifications

4–7 years of experience in brand management, marketing operations, or integrated communications
Strong proficiency in Canva for brand asset and template development
Demonstrated expertise across LinkedIn, Instagram, Facebook, TikTok, and X
AI-Forward Marketing & Innovation
Hands-on experience with HubSpot Marketing Hub, Content Hub, automations, and customer journey design
Experience developing partner-facing activation and distribution toolkits
Strong understanding of brand governance, messaging systems, and multi-audience communication
Interest in and aptitude for AI-powered marketing tools
Highly organized, collaborative, and comfortable managing multiple initiatives

Preferred Experience

Experience in nonprofit, workforce development, education, or mission-driven or veteran support organizations
Familiarity with employer engagement, partnership marketing, or B2B activation
Experience supporting industry-aligned or sector-based programming
Experience working in fast-growing, strategy-led organizations

What Success Looks Like

Clear, consistent brand messaging across all channels and partners
High adoption of activation and distribution toolkits across campuses, chapters, employers, and instructors
Strong, engaged social media presence across priority platforms
Well-orchestrated HubSpot customer journeys that support growth and engagement
Strong alignment between strategy, partnerships, programs, and marketing execution

Commitment

Full-time rolewithin the Growth & Strategy – Marketing & Communications team
Occasional evening and weekend commitments to support key events, campaigns, or partner activations
Limited national travel as required for select initiatives, convenings, or partner engagements

Compensation and Benefits

Flexible work hours
$75,000 - $85,000 based on qualifications and experience
401K plan, up to 3% matching contributions
Qualified small employer health reimbursement account
Remote work benefits
15 vacation days; 6 sick days; 4 personal days
Federal paid holidays

FourBlock

Latest Jobs

Brand Manager